Thursday 4 March 2010

Peculiar moments

Meeting at the Enoteca Regionale where positions for Vinitaly stands are drawn.

A Serious Signore reads the number of the stand and pulls out the name of the corresponding winery from the box. About forty people from small wineries who’s position at the Vinitaly will be decided soon listen unusually quietly and take notes of the names of competitors and the numbers of their stands. And then...
"Fourty-five," reads the Serious Signore, folds open the little piece of paper and announces - "Vigneti Radica".
"Eeeh?!" come the echoes from the room. Someone more knowledgeable repeats "VIINYEETI RAADIKA". "Vigneti Radica?" come the echoes again and forty pens make the scribbling sound.

Yep. This was the moment when our winery officially stepped on the Italian Wine Map.

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